Articles

Diane Schmalensee is a recognized authority in the marketing research, customer experience management and quality improvement worlds. She is a frequent speaker at conferences and company meetings and has published widely in leading journals and books. Click below for summaries of some publications.

    • Research ROI Analysis – A Powerful Tool for Marketers  
    • Measuring Returns on Investment  
    • Building C-Suite Skills  
    • Creating Win-Win Relationships  
    • Show Them and Tell Them  
    • How to Make Research More Actionable  
    • Rules of Thumb for B2B Research  
    • The “Perfect” Scale  
    • Unleashing the Power of Connecting Disciplines  
    • Increase the Success of Mergers and Acquisitions