Diane Schmalensee is a recognized authority in the marketing research, customer experience management and quality improvement worlds. She is a frequent speaker at conferences and company meetings and has published widely in leading journals and books. Click below for summaries of some publications.
- Research ROI Analysis – A Powerful Tool for Marketers
- Measuring Returns on Investment
- Building C-Suite Skills
- Creating Win-Win Relationships
- Show Them and Tell Them
- How to Make Research More Actionable
- Rules of Thumb for B2B Research
- The “Perfect” Scale
- Unleashing the Power of Connecting Disciplines
- Increase the Success of Mergers and Acquisitions
