Market Research and Insights

Clients say they view Schmalensee Partners as a “researcher’s researcher”.  Working with our clients, we select and implement the most appropriate research methods for insights into B2B or B2C customers, prospects, employees, stakeholders or the general public.  Based on clients’ goals, we might use one or more of the following tools:

  • Big data analytics
  • Qualitative focus groups, one-on-ones and ethnographic research
  • Surveys
  • Customer facilitated ideation for innovation

Then we turn data into insights using rigorous analysis and communications.  Our clients say we provide research insights that are accurate, actionable, valid and valued.  Corporate researchers report that we help them gain seats in the C-Suite by increasing their impact and visibility.